ram net

Google began more actively using data from iGoogle, Gmail and other applications for its targeting of their contextual advertising. Analizatorskata agency Piper Jaffray, permanent izsledashta efficiency targetiraneto sample of 400 searches on Google and Yahoo said that this month the amount of targetiranite ads rose to 58% compared with the previous, when only 27%.

Especially interesting is the fact that registered and logged into your Google or Yahoo users have seen 79% more advertising than other visitors.

However, the ad system of Yahoo also started to show geographical targetirana advertising. About a week before it was put algorithm for targeting advertising messages in geographically. At present, about 1 / 4 of the ads are geographically targetirani and be displayed when dealing with an out searches for settlement or region. The technology for targeting the geographically and geo labeling option in Yahoo are analogous to the functions implemented in Google Adsense early as 2004.