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Interesting survey published in the field mediapost.com shows that an ad placed above the box is seen by 100% from site visitors, however only 60% of them in fact it noted. And if it is placed below into the box, only 25% of visitors to your site in general will see it.

This means that 75% of traffic from visitors to your site will never see the ads into the box, although advertisers continue to pay for their broadcasts. (in case it refers CPM ad)

The rate fell even more / see chart below, if the ad izmestite parts away from the field and especially on the left side of the site.

On this chart by Marketing Sherpa [PDF], bottom of the blue box represents the percentage of all visitors who see an ad while the top represents the percentage of visitors who Atlantic to the point at which to see their screens.

This suggests that in addition to traffic and type of pages of advertising space on websites is equally important measure in the determination of publikuvashtiya charges broadcasting.

Above the fold or above the field (definition of the magazine Economist) - the site can be seen without slides. Content, which is required slides into the center or at the bottom and is called into the field. This expression comes from the place of articles published in the Journal.

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